Athena Health Plan

After enduring years of rising drug costs, patients suffering from illnesses ranging from high blood pressure to weak bones can take heart in a new trend. Growing use and availability of generic prescription drugs saved Southern Tier residents, insurance companies and employers more than $25 million in 2007, according to recent findings by Excellus Blue Cross/Blue Shield.

The trend is expected to continue as patents of major medicines continue to expire, making way for generics available at a fraction of the cost, said Joel Owerbach, vice president and chief pharmaceutical officer with Excellus. Patents that expired in 2007 include Norvasc, a blood pressure drug, and Ambien, a sleep medication. Fosamax, an osteoporosis drug, is next up, with an expiration date in February.

Additionally, some name brand drugs once available only by prescription, such as Claritin, are now being sold as over the counter generics at 10 percent to 20 percent the cost of

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