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Created by Linkfluence, the U.S. affiliate of the French social media company RTGI, which handled French presidential candidate Segolene Royal's online efforts, the site measures how candidates' messages are resonating on blogs. The trends monitored by Linkfluence's technology work like opinion polls, i.e., they give a snapshot of online public opinion on selected topics at a specific time. What the data shows is that the candidates' Web sites are not linking to influential political blogs and the blogs are not linking back to the candidates' Web sites.
"When the candidates campaign in real life, they go to rallies and schools where people are," says Anthony Hamelle, vp of RTGI. "But on the Internet, they wait for people to come to them and that doesn't work. Online, you have to go where people are and you have to meet people."
Mitch Stoller, a partner at Group SJR, a New York-based strategy firm that has partnered with Linkfluence to
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