Health Plans In Florida

The campaign has been created by Swordfish with media buying handled by Cut Communications. The “Sleeve” aims to be the new face of HSA and act as a reassuring and recognisable character that will appear across all of HSA’s marketing material and advertising in 2008.

Ads will carry HSA’s strapline “Hey, jus say!”.

Banner Ad

The 30-second TV ads will appear across all national terrestrial and satellite channels including ITV1, Channel 4 and Sky. Clare Lee, who joined HSA as head of brand development last year to develop the campaign, said: “We all have a conscience that nags away at us, especially when it comes to our health plans in florida. And, the Sleeve represents that health conscience together with the light-hearted solution, which is “Hey, jus say!”, or HSA.

“HSA hasn’t had a strong and identifiable brand since the Rabbit, which left our screens in

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